The new role of the image...?

Someone talked to me recently, told me that it'd take very long to take a great shot. You wake up before dawn, he said, you go on top of a tall building, talk your way in, if you have to. Or you schlepp yourself from street to street, the body of your camera dangling off your neck, the strap grinding its way to your bladebone. A quasimodo-to-be, ten years from now. Or you swarm around troublemakers, a parasite digging invisible, needle-like arms into the open pores of their subject/object. 

You get the right angle, turn a little wheel on your camera, correct your lighting, click, you got your shot. 

It sounds like an idealist's ode to the photojournalist. And yes, there seem to be a few great photographers out there, who seem to be able to live for a month on one photo's earnings. 

But the viewer clicks on. To photo slideshows, photo series, photos tagged in albums, to interactive maps and graphics. And so a photographer either goes on a scavenger hunt for the next interactive map, running from one building/person/event to the next; or has to take mug shots of 50 people who give representative opinions, Man-On-The-Street polls on the elections, Britney Spears, Detergent; or is s/he is one of 40 random photographers who work for Getty Images, the AP, Reuters, Corbis, who contribute namelessly to a larger project. 

It slaps the photog ego in the face, which is sort of satisfactory to me. It takes away from Walter Benjamin's prediction that photography politicizes/is inherently politicized due to its fake objectivity, its need for a verbal framing. Now the multimedia framing negates its singularity. Takes away from its wordlessness. Contextualizes the photograph for the consumer, while s/he is just as capable of re-contextualizing the image through posting it on facebook/blogger.  The image has become a free-floating currency. The iconic image mutates into a malleable (both in size and meaning) broche, worn, traded, bought, lost, sold. And it loses its charisma, or to use Benjamin's vocabulary, its aura, once more. 

Mao and me

So here are some observations I've made about life in China:

Some cleaning personnel like to mop carpeted floors here. 

Some little boys piss on the railings of the Forbidden Palace. 

Many people don't give a flying rats ass whether you've been waiting in line and will try to take the spot in front of you. 

For a two-month-period before and during the Olympics, Beijing residents will only be allowed to drive their cars on either even or odd-numbered days. 

Oh, and they are shooting missiles into clouds to make them disperse.  

Multimedia musings that seem outdated now

Conceiving a multimedia project is quite the challenge but encourages you to really go nuts with the tools at hand. A white screen is what you have at the beginning and with Adobe Flash, there is almost no limit to your creativity.

This degree really gave us the time to explore various questions that I've heard reiterated in larger newsrooms here and abroad: What the heck do I put in a video; how do I best convey numbers and who still cares about words?

So here are some lessons worth $50k in tuition fees and a lot of sleepless nights in a smelly computer lab: Text matters cause most net media consumers are bored office workers who love to procrastinate around lunch time (when the number of site viewers peak) and they don't want to be caught by their bosses combatting their boreout. Text is still the most effective way for getting you information quickly.

Videos are often not consumed in their entirety for the same reasons but are generally more powerful when it comes to telling more individualized stories. Slideshows are a little work-friendlier. Clicking away on the internet - from afar that looks like clicking away on a excel sheet, right?

And Interactivity. What can I say. Over the past year, I have fallen in love with Adobe Flash. The Flashplayer, that thing you have to download from the Adobe homepage when you're on an old, old PC, is what makes things beam in, move from left to right or click around on maps, photo galleries, etc.

Interactivity, if done properly, draws in a lot of people. Big time. Maybe not for longer than 30 seconds, but as the Internet is seen more and more as a resource to personalize and filter information according to one's own taste, the interactive feature that combines a lot of useful/interesting information with a compelling and easy-to-understand design wins. The LA Times did a crimewatch interactive (google map AIP), recording each murder that happened in Los Angeles. This data base is constantly updated and sorted by name, I presume daily. This lends it longevity that videos or slideshows might not have. Constantly upgraded, constantly renewed data.

To end on a good note:
http://www.wefeelfine.org/