Monday, November 17, 2008

One-(wo)man-band

My job is to be a videographer. Translated from jargon-heavy web lingo to everyday speech this means I shoot, edit and script videos and one day possibly even slideshows. 

Whenever I pitch a story package, however, I extend my job description. 

One-(wo)man-band. 

The problem with this is not that you have to suddenly present a story in three different formats. That's just having to juggle different software and taking into account a lot of production time. What killed me was that I realized (possibly too late) I had to report on three stories about the same theme with slightly different angles. You see, components have to complement not re-iterate. And that's where it got icky. 

So here are a few lessons I've learned from this and I hope some of you will find it useful:

  1. Preparations: The key to all of this seems to be pre-reporting. Finding your story angle for the print piece in advance will help loads. So once you've got that pinned you can see what's missing or under-explored. The misconception I had was that I could predict which part would play which role. I thought I knew in advance what I would need for each component. But interviews always change your angle on the story, ever so slightly. Hence, figure out the print component. Then the additional components will crystalize when you realize which parts you weren't able to explore in the print story and are important to get the whole picture.  
  2. Material: That's a biggie. Not only does the article need a still image. The video needs about 10 images of what you couldn't get on tape while filming the office of your interviewee or visiting a space where an event took place. And the best graphics have great visualizations of data you need to get from your source or have crisp and beautiful images that are cut out or processed in one or another way. So a grocery list while reporting multimedia-style might be: a few photos (for article), images from things your interviewee talking about (for video) and illustrations/3D models/powerpoint presentations/stills/data (for graphic). 
  3. Time: Unless you have a team of people working with you, you might want to do this sort of reporting only for enterprise stories.

Suggestions and comments welcome!


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